Kanika Nagpal Lakhwani

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My design is based around creating high impact, effective, custom, creative collateral which drives the marketing strategies behind each individual project. As technology rapidly reshapes the Indian economy it is crucial to have solid design, dynamic enough to seamlessly adapt to all mediums. I pride myself in practical design which helps companies & organizations reach their goals. This website is a small but diverse showcase of my most recent work, broken apart into 4 categories: web, identity, print and illustrations.

WEB

Web design includes both the visual design of web pages, and the architecture of information. While creating or adapting content for the web my goal is always simplicity, and ease of use, while maintaining strong branding and graphic standards from other mediums.

IDENTITY

Branding is the backbone of marketing and design. A solid identity can make or break a product, service, or organization in the hyper-competitive marketplace. An effective logo must communicate a great deal while maintaining simplicity and style. I strive to create solid identities which will adapt to any medium and scale as your organization grows.

PRINT

The print category is the traditional medium for graphic design. This includes marketing collateral such as direct mail, packaging, brochures, letterhead, as well as larger pieces such as magazines, annual reports, & catalogs.

ILLUSTRATIONS

As technology rapidly advances it is becoming more difficult to separate mediums. Traditional illustrations involve hand skill and a knowledge of fine arts. However, computer illustrations have grown exponentially in the last few years. Visible in coffee houses and clubs it's taking on a whole new stage in the market. With knowledge of Illustrator, I believe I am well positioned in my skill set for the future of design.